‘Millennial Branding’: What is it, and Why is it Important?

The term ‘millennial’ is certainly a hot buzzword right now, but one of the more interesting terms to us as a web design company is ‘millennial branding’. Millennial branding is based on the notion that Generation Y audiences are looking for a completely new, completely revolutionary online experience.

While millennials can be a lot of things, they are typically described as being highly educated, career driven, and fiercely passionate about politics. And while some people in the web design world may say they’re fickle, we say they’re a fluid, fast-moving target that’s hard to pin down… but not impossible!

Why is Millennial Branding Important?

If you’re an ecommerce business that specifically targets 22-36 year olds, then the importance of millennial branding is obvious. But how about if you’re an ecommerce business catering to an older crowd? Well, millennial branding is still a significant consideration in terms of website design and internet marketing. Why? Just who do you think taught Granny to buy things over the internet?

Millennial branding is tricky, in that it’s one of those things where there’s really no right or wrong. However, here are four vital facts to take into account that could massively influence your web design:

  1. Millennials Use Multiple Devices

Consider that three quarters of millennials access the internet just as often using a mobile device as they do using a PC… sometimes even more! Responsive web design, with scalable logos to fit any screen, and UI-friendly typography, has never been more important in terms of engagement and retention.

  1. Millennials Live in the Participation Economy

Today’s young’uns have grown up in the ‘participation economy’. Authoritative, obvious promotion no longer has a place (in fact, only 1% of millennials are influenced by advertising). Instead, millennials are looking for two-way, interactive website content that allows them to take part in brand development.

  1. Millennials Demand More Meaning

Research suggests that millennials ‘demand more meaning’, which is perhaps one of the biggest motivators yet for businesses to make the shift towards Web 3.0-friendly SEO practices. SEO marketing is changing, with new Google SEO algorithms attempting to assign meaning and context to search terms.

  1. Millennials Want a Connection

The majority of millennials choose a company based on business beliefs. This significantly affects content marketing strategies. It means that, in order to engage millennials, website content should focus less on features and functions, and more on resonating with millennial needs and finding solutions to problems.

As a leading web design agency, Mi Web Design can work with you to identify your target audience, and ensure you’re designing, creating, and promoting your content to the right people, at the right time.