Some say that SEO is dead. We say that as long as the majority of online shoppers are beginning their purchasing experience with a search, businesses can’t thrive without at least some level of optimisation.
Here at Mi Web Design, we’ve seen first hand exactly how good SEO can have a significant and positive impact upon a digital marketing campaign, which is why we know that SEO is a key factor for success.
What is SEO?
SEO stands for ‘search engine optimisation’, and it’s a concept that focuses on creating online content that can easily be matched with audience needs, requirements, and preferences. If you offer window cleaning in London, for example, it’s important to work to create content that is not only accessible, but also relevant to audiences looking for this particular service at this particular time. It’s matchmaking.
SEO enables search engines like Google to pair user searches with the content on your website, recommending your business as a suitable solution to their problems. It works to boost your ranking for relevant searches, improving visibility and making your business quick and easy for audiences to find.
However, it’s not just about visibility; it’s about credibility. As we know, Google uses a range of algorithms to determine ranking, and one of the aspects it takes into account is credibility. Optimised content with links to authority sites highlights validity. It’s not what you know, it’s who you know.
Ideally, the overall aim of SEO is to get your website to the top… or at the very least to Google’s first page of results. Google’s first page generates almost all traffic, with second page results lagging behind. A first page listing can successfully boost traffic; keep visitors on your website for longer through interesting, relevant, and engaging content; increase your conversion rate, and improve loyalty. But it’s not that easy.
At a time when many businesses have fully embraced the digital era, SEO is now a pretty standard focal point. However, regardless of how much we think we know about best practices, it’s still remarkably easy for businesses to make mistakes. One of the biggest myths is that SEO is simply a ‘one time thing’.
As the team at Mi Web Design knows, this couldn’t be further from the truth. In fact, good SEO takes a lot more care and attention than many people think. It’s vital to stay alert, and always consider aspects such as changing keyword trends, the need for fresh content, and the negative effect of broken anchor text links.That’s why it’s often recommended that businesses turn to the professionals; SEO experts like Mi Web Design that have the skills, experience, and — perhaps most importantly — the time to make your SEO work for you.