By now, most ecommerce website owners will know about the importance of SEO. What many fail to realise, however, is that SEO marketing isn’t a ‘one time thing’. Regular housekeeping is needed to ensure that your search engine optimisation efforts are continuing to work for you, and there’s never been a better time to review your SEO services than right now. Why? Because SEO is changing.
What is Web 3.0?
At the moment, we’re in a sort of transitional phase between Web 2.0 and Web 3.0. The actual, in-depth changes that are happening overall are tricky to properly define, but things are a little easier if we’re looking at SEO specifically. Here’s a brief overview of the differences between Web 2.0 and Web 3.0:
Web 2.0 — Focused on the social side of audience engagement, with a firm belief that interactivity is key to improving awareness and building relationships with visitors.
Web 3.0 — Heavily focused on context, and the notion that understanding and meaning are both essential in not only identifying user needs, but also in providing solutions to requirements.
Essentially, Web 3.0 from an SEO standpoint makes use of one of the latest advancements in technology: artificial intelligence. It’s based on the idea of machine learning, and pre-empting customer needs.
The Semantic Web
In terms of SEO, Web 3.0 means that we should all be looking at the concept of the ‘semantic web’; a web where we’re able to assign meaning to user search terms to produce the most relevant results. For those of us using Google SEO, this means having a better understanding the algorithms that Google uses.
The key algorithm that you need to know about is called Google Hummingbird. This not only takes into account actual search terms when identifying the best results and determining ranking, but also any peripherals; any ‘unspoken’ search terms. If we’ve previously searched for ‘hotels in London’, for example, and later search for ‘Chinese restaurant’, Google will assume we want restaurants in London.
Web 3.0 and SEO Services
For many ecommerce businesses, this new focus on assigning meaning to search terms will mean that a little tweak in existing SEO processes will go a long way towards boosting ranking, or maintaining a good position for relevant keywords and phrases. If you’re unsure whether your business is ready for Web 3.0, don’t panic! Speak to an SEO consultant at Mi Web Design to learn more about how you can be prepared.